Carolyn K. London is a beauty product line which produces nail paints that are created, produced, packaged and distributed in the UK. They are 100% British. Their goal with this new branding was to introduce a British product into the US market, selling to high-end beauty salons as well as stores like Sephora.
Luko Designs created a branding which reflects the line’s British heritage with a bold reference to the Union Jack. The logo has a grunge look to it to pronounce the essence of the line which is cool and funky and nods to their philosophy and statement: “Life’s too short to wear the same colours every day!”.