Crazy Good Bread Co. is an artisanal bread company in Long Beach, CA which combines unique flavors with classic French bread baking techniques.
We were hired by Studio Fluid to design the Branding, Packaging, Varietal Stickers & Collateral pieces for CGB.
Since their bread is hand-crafted and artisanal, they needed their branding & packaging to be a gift onto itself and to reflect a sense of modern chique without being too reserved. We were able to create an aesthetic which used a combination of fun typography along with uniquely defined graphics and vibrant colors to communicate to all age groups. A copywriter was also hired to produce a quirky set of words and sentences to communicate their sense of adventure in bread-making.