Established in the Spring of 2016, Rosie’s™ Dog Company is on a mission to make all dogs healthy and happy, be it furry friends who have homes or ones still hoping to find theirs. Every delicious treat sold helps promote and raise funds for animal rescues nationwide. They thoughtfully source the highest quality ingredients and make all their treats in the USA. Helping all dogs get their forever homes is an ambitious goal.
Their old packaging wasn’t working in the marketplace, with no sales they were desperate for a revamp. Their branding needed to reflect the retro vibe from the 1940’s Rosie the Riveter poster (also the logo), bringing a sense of vintage Americana to their packaging. We gave them a modern feel combined with the retro feel and now they are getting not only compliments from their co-packer but from major national buyers who are rushing to sign them on as well as the old ones who turned them down initially for their old packaging.
Working with Luko Designs was a really great experience. I told them what I wanted, something modern vintage, and they delivered something I would have never thought of yet was perfectly suited to the spirit of the company and needs of the product.
This project was a re-branding. I had a design that was cute but very busy, hard to read and too childish for the future of the company. Luko Designs gave me a sophisticated design that really distinguishes me from the competition.
Everyone loves the new design (including my co-packer) and I am confident that the product is going to make a real impact in the marketplace. Dogs and their parents are going to love the product and thanks to Luko Designs, they’ll get noticed on the shelf!
I am really looking forward to working with Luko Designs again. There are lots of projects I have in mind and now with the right design, I see a very bright future for my company. Thanks Luko Designs crew!